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Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
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Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
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About UCL Press
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Strategisches Management von Medienunternehmen : Einführung in die Medienwirtschaft mit Case-Studies
Media Management Basics
other
Author(s):
Mike Friedrichsen
,
Johanna Grüblbauer
,
Peter Haric
Publication date
(Online):
June 13 2015
Publisher:
Springer Fachmedien Wiesbaden
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MANAGEMENT - Journal of Contemporary Management Issues
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21
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: not found
Finance and Growth: Schumpeter Might Be Right
R King
,
R. Levine
(1993)
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677
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Rated -3 of 5.
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Competitive Strategy: Techniques for Analyzing Industries and Competitors.
E Porter Michael
,
E. Porter M.
,
M. PORTER
…
(1980)
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Big Data: Die revolution, die unser Leben verändern wird
V Mayer-Schönberger
,
V. MAYER-SCHONBERGER
(2013)
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Author and book information
Book Chapter
Publication date (Print):
2015
Publication date (Online):
June 13 2015
Pages
: 45-101
DOI:
10.1007/978-3-658-09501-7_5
SO-VID:
681b1de4-352f-4997-8790-a8fe61f39712
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Book chapters
pp. 1
Einleitung
pp. 5
Mediengüter und Mediengattung
pp. 23
Medienmärkte und -unternehmen
pp. 33
Nachfrage von Mediengütern
pp. 45
Media Management Basics
pp. 103
Cases: Management traditioneller Medienhäuser
pp. 149
Cases: Management von Creative Media-Unternehmen am Beispiel der Musikindustrie
pp. 195
Cases: Management digitaler Medienunternehmen
pp. 213
Strategie-Pfade im Vergleich: Bloomberg, Thomson Reuters, Google, Axel Springer
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