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Archaeology International
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Dienstleistungsmarketing
Implementierung des Dienstleistungsmarketing
other
Author(s):
Heribert Meffert
,
Manfred Bruhn
Publication date
(Print):
2000
Publisher:
Gabler Verlag
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Related collections
Relief - Revue électronique de littérature française
Author and book information
Book Chapter
Publication date (Print):
2000
Pages
: 499-522
DOI:
10.1007/978-3-322-94833-5_8
SO-VID:
69c643d5-3945-4e2c-9562-4aa37d5ec49c
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Book chapters
pp. 1
Gegenstand und Besonderheiten des Dienstleistungsmarketing
pp. 59
Theoretische Grundlagen des Dienstleistungsmarketing
pp. 81
Informationsgrundlagen des Dienstleistungsmarketing
pp. 123
Strategisches Dienstleistungsmarketing
pp. 205
Qualitätsmanagement im Dienstleistungsbereich
pp. 275
Operatives Dienstleistungsmarketing
pp. 455
Internationales Dienstleistungsmarketing
pp. 499
Implementierung des Dienstleistungsmarketing
pp. 523
Entwicklungstendenzen des Dienstleistungsmarketing
pp. 531
Fallstudien zum Dienstleistungsmarketing
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