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Grundlagen der Betriebswirtschaftslehre

Erich Gutenberg (1955)

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Wirtschaftliche Werbelehre

Rudolf Seÿffert (1952)

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Das Wesen der Betriebswirtschaftlichen Marktforschung

Erich Schäfer (1953)

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Publication date (Print): 1958

Pages: 55-81

DOI: 10.1007/978-3-663-02364-7_3

SO-VID: 8136c171-6d73-49d4-8e0d-8a4860368ac5

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Grundfragen und Probleme der modernen Absatzlehre
Authors: Eugen Leitherer
Beispiele aus dem Gebiet der Absatzpolitik
Authors: Hans Knoblich

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Über die Beziehungen zwischen Marktform und Werbung

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Grundlagen der Betriebswirtschaftslehre

Wirtschaftliche Werbelehre

Das Wesen der Betriebswirtschaftlichen Marktforschung

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