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ISBN (Print): 978-3-8244-7377-9

ISBN (Electronic): 978-3-322-85214-4

Publication date (Print): 2001

DOI: 10.1007/978-3-322-85214-4

SO-VID: 8339b06b-4138-4655-beea-2b8544883641

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Cited by 4

Grundlagen des Marketing
Authors: Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg
Digitale Ökosysteme und deren Geschäftsmodelle: Analyse und Implikationen für klassische Buchverlage
Authors: Thomas Ammon, Alexander Brem
Grundlagen des Marketing
Authors: Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg

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Resource-based View und ökonomische Theorie

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