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Journals
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
About
About UCL Press
Who we are
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Marketing
Grundlagen des Marketing
other
Author(s):
Heribert Meffert
,
Christoph Burmann
,
Manfred Kirchgeorg
Publication date
(Online):
November 6 2014
Publisher:
Springer Fachmedien Wiesbaden
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Relief - Revue électronique de littérature française
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Die Aufgabe der Absatzwirtschaft
Erich Schäfer
(1950)
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Marketing management
P Kotler
,
Kotler P
,
Kotler P. T.
(2012)
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Emerging perspectives on service marketing
R. Lewis
,
C. Lewis R.
,
L. Berry Leonard
…
(1983)
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Author and book information
Book Chapter
Publication date (Print):
2015
Publication date (Online):
November 6 2014
Pages
: 1-85
DOI:
10.1007/978-3-658-02344-7_1
SO-VID:
f917306a-e85f-4d22-b778-f7b77ea2bc18
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Book chapters
pp. 1
Grundlagen des Marketing
pp. 87
Verhaltens- und Informationsgrundlagen des Marketing
pp. 217
Strategische Marketingplanung
pp. 357
Marketing-Mix
pp. 769
Marketingimplementierung
pp. 811
Marketingcontrolling
pp. 847
Zukunftsperspektiven des Marketing
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