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      Marketing 

      Grundlagen des Marketing

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      Springer Fachmedien Wiesbaden

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          Die Aufgabe der Absatzwirtschaft

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            Marketing management

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              Emerging perspectives on service marketing

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                Book Chapter
                2015
                November 6 2014
                : 1-85
                10.1007/978-3-658-02344-7_1
                f917306a-e85f-4d22-b778-f7b77ea2bc18
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