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      Perceived Media Logic: A Point of Reference for Mediatization

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      Springer International Publishing

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          The Influence of Presumed Influence

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            The Mediatization of Society

            Using mediatization as the key concept, this article presents a theory of the influence media exert on society and culture. After reviewing existing discussions of mediatization by Krotz (2007), Schulz (2004), Thompson (1995), and others, an institutional approach to the mediatization process is suggested. Mediatization is to be considered a double-sided process of high modernity in which the media on the one hand emerge as an independent institution with a logic of its own that other social institutions have to accommodate to. On the other hand, media simultaneously become an integrated part of other institutions like politics, work, family, and religion as more and more of these institutional activities are performed through both interactive and mass media. The logic of the media refers to the institutional and technological modus operandi of the media, including the ways in which media distribute material and symbolic resources and make use of formal and informal rules.
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              The emergence of network media logic in political communication: A theoretical approach

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                Book Chapter
                2018
                December 13 2017
                : 195-216
                10.1007/978-3-319-65756-1_10
                885a5024-272d-482e-a337-5d2d4c28ec68
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