There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Author and book information

Book

ISBN (Print): 978-3-322-92088-1

ISBN (Electronic): 978-3-322-92087-4

Publication date (Print): 2003

DOI: 10.1007/978-3-322-92087-4

SO-VID: b31764c8-fcf4-488c-bed3-5fdcc9f4f4b3

History

Data availability:

Comments

Comment on this book

Book chapters

Cited by 9

User, Use & Utility Research: The Digital User as New Design Perspective in Business and Information Systems Engineering
Authors: Walter Brenner, Dimitris Karagiannis, Lutz Kolbe …
Country-of-origin marketing: A list of typical strategies with examples
Authors: Thomas Aichner
Die interkulturelle Sensibilität als Anforderung an Entsandte: Bedeutung und Elemente für ein Messmodell
Authors: Wolfgang Fritz, Antje Möllenberg, Guo-Ming Chen

See all cited by

Marketingmanagement

Read this book at