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ISBN (Print): 978-3-663-12514-3

ISBN (Electronic): 978-3-663-12908-0

Publication date (Print): 1963

DOI: 10.1007/978-3-663-12908-0

SO-VID: bf7c3773-8d7e-4545-b7e2-1fa5f72a0fda

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Cited by 2

Grundmodelle komplexer Kaufentscheidungsprozesse
Authors: Roland Schulz
Der Einsatz der demoskopischen Marktforschung im Betrieb
Authors: Karl Christian Behrens

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