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Ganzheitliche Online-Kommunikation als virtuelle Erweiterung der Kulturbetriebe
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Dienstleistungsmarketing : Grundlagen - Konzepte - Methoden
Heribert Meffert, Manfred Bruhn, Karsten Hadwich (2015)
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Influencer Relations
Annika Schach, Timo Lommatzsch (2018)