There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Most cited references 145

Record: found
Abstract: not found
Article: not found

A resource-based view of the firm

Birger Wernerfelt (1984)

0 comments Cited 1277 times – based on 0 reviews      Review now

Bookmark

Record: found
Abstract: not found
Article: not found

Users of the world, unite! The challenges and opportunities of Social Media

Andreas Kaplan, Michael Haenlein (2010)

0 comments Cited 974 times – based on 0 reviews      Review now

Bookmark

Record: found
Abstract: not found
Article: not found

Evolving to a New Dominant Logic for Marketing

Stephen Vargo, Robert F. Lusch (2004)

0 comments Cited 922 times – based on 0 reviews      Review now

Bookmark

All references

Author and book information

Book Chapter

Publication date (Print): 2016

Publication date (Online): November 28 2015

Pages: 189-354

DOI: 10.1007/978-3-658-05054-2_11

SO-VID: d4e38059-3a29-4463-aba4-ad765c079aa2

History

Data availability:

Comments

Comment on this book

Book chapters

Cited by 1

Wandel im Vertrieb durch Digitalisierung – worauf es morgen ankommt
Authors: Rainer Elste, Lars Binckebanck

See all cited by

Digital Sales Excellence: Neue Technologien im Vertrieb aus strategischer Perspektive

Read this book at

Related collections

Digital Archaeology

Most cited references 145

A resource-based view of the firm

Users of the world, unite! The challenges and opportunities of Social Media

Evolving to a New Dominant Logic for Marketing

Author and book information

Book Chapter

History

Comments

Comment on this book

Book chapters

Similar content 2,070

Cited by 1