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International Investment and International Trade in the Product Cycle

Raymond Vernon (1966)

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The Future of the Multinational Enterprise

Peter Buckley, Mark C. Casson (1976)

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Assessing Measurement Invariance in Cross‐National Consumer Research

Jan‐Benedict E. M. Steenkamp, Hans Peter Meier-Baumgartner (1998)

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Publication date (Print): 2003

Pages: 903-950

DOI: 10.1007/978-3-322-92087-4_19

SO-VID: f8f0df6c-a97a-497e-ac7b-c7df2d88a2a3

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Most cited references 72

International Investment and International Trade in the Product Cycle

The Future of the Multinational Enterprise

Assessing Measurement Invariance in Cross‐National Consumer Research

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