There is no author summary for this book yet. Authors can add summaries to their books on ScienceOpen to make them more accessible to a non-specialist audience.

Related collections

Most cited references 7

Record: found
Abstract: not found
Article: not found

The personalised marketplace: beyond the 4Ps

Ronald Goldsmith (1999)

0 comments Cited 22 times – based on 0 reviews      Review now

Bookmark

Record: found
Abstract: not found
Article: not found

Using the 7Ps as a generic marketing mix

Mohammed Rafiq, Pervaiz Ahmed (1995)

0 comments Cited 15 times – based on 0 reviews      Review now

Bookmark

Record: found
Abstract: not found
Book: not found

Marketing : Grundlagen marktorientierter Unternehmensführung

Heribert Meffert, Christoph Burmann, Manfred Kirchgeorg (2012)

0 comments Cited 6 times – based on 0 reviews

Bookmark

All references

Author and book information

Book Chapter

Publication date (Print): 2019

Publication date (Online): November 28 2018

Pages: 225-237

DOI: 10.1007/978-3-658-23969-5_11

SO-VID: f9fc1d3d-9d35-4267-ad7d-fb14fb14e922

History

Data availability:

Verhandlungen im Dienstleistungssektor

Read this book at

Related collections

HTWK Leipzig / OA-HVerlag

Most cited references 7

The personalised marketplace: beyond the 4Ps

Using the 7Ps as a generic marketing mix

Marketing : Grundlagen marktorientierter Unternehmensführung

Author and book information

Book Chapter

History

Comments

Comment on this book

Book chapters

Similar content 695