The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

Ki, Chung-Wha (Chloe); Kim, Youn-Kyung

doi:10.1002/mar.21244

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The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

Author(s): Chung‐Wha ‘Chloe’ Ki ¹ , Youn‐Kyung Kim ²

Publication date Created: July 26 2019

Publication date (Electronic): August 2019

Journal: Psychology & Marketing

Publisher: Wiley

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Most cited references 91

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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

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Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

Marijke De Veirman, Veroline Cauberghe, Liselot Hudders (2017)

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Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

Shu-Chuan Chu, Yoojung Kim (2015)

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Chung‐Wha ‘Chloe’ Ki: (View ORCID Profile)

Journal

Title: Psychology & Marketing

Abbreviated Title: Psychol Mark

Publisher: Wiley

ISSN (Print): 0742-6046

ISSN (Electronic): 1520-6793

Publication date Created: July 26 2019

Publication date Created: October 2019

Publication date (Electronic): August 2019

Publication date (Print): October 2019

Volume: 36

Issue: 10

Pages: 905-922

Affiliations

[1 ]Institute of Textiles and ClothingThe Hong Kong Polytechnic UniversityHunghom Kowloon Hong Kong

[2 ]Department of Retail, Hospitality, and Tourism ManagementUniversity of TennesseeKnoxville Tennessee

Article

DOI: 10.1002/mar.21244

SO-VID: 8e97740a-5963-4dee-83c3-bfdaa092f510

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The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic

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Most cited references 91

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude

Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites

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