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Entry strategies for international markets

F. Root, F. Root, FR Root … (1994)

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Explaining gradually increasing resource commitment to a foreign market

Torben M. Pedersen, Bent Petersen (1998)

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Dienstleistungsmarketing

Heribert Meffert, Manfred Bruhn (2003)

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Publication date (Print): 2005

Pages: 43-71

DOI: 10.1007/978-3-322-90866-7_2

SO-VID: f0721727-2e1d-43b9-955d-f6a0a341dc92

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Internationales Dienstleistungsmarketing
Authors: Heribert Meffert, Manfred Bruhn, Karsten Hadwich

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Internationalisierungsprozesse von Dienstleistungsunternehmen — Erklärungsperspektiven traditioneller und neuerer Prozessansätze bzw. -modelle

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Most cited references 76

Entry strategies for international markets

Explaining gradually increasing resource commitment to a foreign market

Dienstleistungsmarketing

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