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Counting Your Customers: Who-Are They and What Will They Do Next?

David Schmittlein, Donald Morrison, Richard Colombo (1987)

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Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Anil Menon, Sundar G Bharadwaj, Steven W. Edison … (1999)

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Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences

Bernard Jaworski (1988)

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Publication date (Print): 2003

Pages: 993-1033

DOI: 10.1007/978-3-322-92087-4_21

SO-VID: d64ee21e-9d40-4ea5-b193-2611f63a7aa5

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Most cited references 46

Counting Your Customers: Who-Are They and What Will They Do Next?

Antecedents and Consequences of Marketing Strategy Making: A Model and a Test

Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences

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