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      Marketingmanagement 

      Formulierung, Bewertung und Auswahl von Marketingstrategien

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      Gabler Verlag

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          Barriers to New Competition

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            Alliances and networks

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              Competitive Strategy

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                Book Chapter
                2003
                : 405-452
                10.1007/978-3-322-92087-4_9
                9dfdb344-af7e-4726-b25a-6bebe40c05e8
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