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Journals
Archaeology International
Architecture_MPS
Europe and the World: A law review
Film Education Journal
History Education Research Journal
International Journal of Development Education and Global Learning
International Journal of Social Pedagogy
Jewish Historical Studies: A Journal of English-Speaking Jewry
Journal of Bentham Studies
London Review of Education
Radical Americas
Research for All
The Journal of the Sylvia Townsend Warner Society
The London Journal of Canadian Studies
About
About UCL Press
Who we are
Contact us
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Marketingmanagement
Formulierung, Bewertung und Auswahl von Marketingstrategien
other
Author(s):
Christian Homburg
,
Harley Krohmer
Publication date
(Print):
2003
Publisher:
Gabler Verlag
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Informationspraxis
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Barriers to New Competition
Joe S. Bain
(1956)
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Alliances and networks
Ranjay Gulati
(1998)
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Competitive Strategy
ME PORTER
,
M. PORTER
,
M. E PORTER
…
(1980)
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Author and book information
Book Chapter
Publication date (Print):
2003
Pages
: 405-452
DOI:
10.1007/978-3-322-92087-4_9
SO-VID:
9dfdb344-af7e-4726-b25a-6bebe40c05e8
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Book chapters
pp. 1
Einleitung
pp. 25
Das Verhalten der Kunden
pp. 115
Das Verhalten der Unternehmen
pp. 163
Das Verhalten der Wettbewerber
pp. 185
Grundlagen und Prozeß der Marktforschung
pp. 243
Datenanalyse und -interpretation
pp. 341
Grundlagen des strategischen Marketing
pp. 373
Analyse der strategischen Ausgangssituation
pp. 405
Formulierung, Bewertung und Auswahl von Marketingstrategien
pp. 457
Produktpolitik
pp. 549
Preispolitik
pp. 619
Kommunikationspolitik
pp. 699
Vertriebspolitik
pp. 761
Integrative analytische Betrachtung des Marketingmix
pp. 777
Einsatz des Marketingmix im Kundenbeziehungsmanagement
pp. 807
Dienstleistungsmarketing
pp. 849
Handelsmarketing
pp. 879
Industriegütermarketing
pp. 903
Internationales Marketing
pp. 953
Marketing- und Vertriebsorganisation
pp. 993
Marketing- und Vertriebscontrolling
pp. 1035
Personalmanagement in Marketing und Vertrieb
pp. 1073
Marktorientierung der Unternehmenskultur
pp. 1087
Marktorientierung der Führungsteilsysteme
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