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      Marketingmanagement 

      Industriegütermarketing

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      Gabler Verlag

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          Does Customer Interaction Enhance New Product Success?

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            Customer service in business‐to‐business markets: an agenda for research

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              Creating competitive advantage in industrial services

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                Book Chapter
                2003
                : 879-902
                10.1007/978-3-322-92087-4_18
                2a160d5f-9e24-4b79-8e58-84f622fe5c18
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